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1 above-the-line
1. Mktgrelating to marketing expenditure on advertising in media such as press, radio, television, film, and the World Wide Web, on which a commission is usually paid to an agency2. Finused to describe entries in a company’s profit and loss accounts that appear above the line separating those entries that show the origin of the funds that have contributed to the profit or loss from those that relate to its distribution. Exceptional and extraordinary items appear above the line.in macroeconomics, used to describe a country’s revenue transactions. -
2 draw the line
مَيَّزَ \ discern: to see or understand (usu. with some difficulty): I could hardly discern the tree in the dark. discriminate: to make or see a difference (between two things). distinguish: to see the difference (between things): In the darkness I could not distinguish your car from the others. draw the line: to fix a limit to what can be allowed: I don’t mind your keeping rabbits, but I draw the line at rats (I cannot allow them). know: to be able to tell one from another; recognize: I know your son by sight, but we’ve never met. I know all the flowers in this garden. pick out: to recognize and separate (with one’s eyes or hands): Can you pick out your child in this school photograph?. recognize: to know again (sb. or sth. that one has seen before); know (from a picture or description): I recognized him at once by the mark on his face, know again (sth. that one has heard or smelt or felt, etc,. before) Do you recognize that music?. tell: (with can) to know; recognize: Can you tell a queen bee when you see one? Can you tell the difference between these two brothers? Can you tell one from the other? Can you tell them apart? (Can you see the difference between them?). \ See Also تبين (تَبَيَّنَ)، تَعَرَّفَ على -
3 below-the-line
1. Mktgrelating to the proportion of marketing expenditure allocated to nonadvertising activities such as public relations, sales promotion, printing, presentations, sponsorship, and sales force support2. Finused to describe entries in a company’s profit and loss account that show how the profit is distributed, or where the funds to finance the loss originate.3. Finin macroeconomics, used to describe a country’s capital transactions. -
4 draw the line
وَضَعَ حَدًّا لِـ \ draw the line: to fix a limit to what can be allowed: I don’t mind your keeping rabbits, but I draw the line at rats (I cannot allow them). break off: to stop suddenly: He broke off and looked at his watch. put: used in various special ways with a noun that is related to a verb: Put a stop to it (stop it). -
5 down the line
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6 toe the line
to act according to the rules.يَتَصَرَّف حَسَب القَوانين -
7 Above-The-Line
Advertising: ATL ("над чертой") -
8 Across The Line
Military: ATL -
9 Below The Line
Mass media: BTL -
10 Below-The-Line
Advertising: BTL ("под чертой") -
11 Draw The Line
Programming: DTL -
12 Over The Line
Military: OTL -
13 above the line
крупная творческая фигура, участвующая в создании кинофильма или телевизионного рекламного ролика (автор сценария, режиссёр, продюсер, ведущий актёр; см. также key talentАнгло-русский словарь промышленной и научной лексики > above the line
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14 below the line
легко заменяемая фигура, участвующая в создании кинофильма или телевизионного рекламного ролика; технический персонал (осветитель, гримёр и т.п.)Англо-русский словарь промышленной и научной лексики > below the line
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15 off the line
отключённый от сети; переведённый на холостой ходАнгло-русский словарь промышленной и научной лексики > off the line
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16 on-the-line
Англо-русский словарь промышленной и научной лексики > on-the-line
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17 draw the line
to fix a limit especially for what one is prepared to do.يُحَدِّد، يَرْسُمُ حَدّا -
18 Below-the-Line-Maßnahmen
Business german-english dictionary > Below-the-Line-Maßnahmen
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19 (см . тж.) down the line
Phraseological unit: further down the lineУниверсальный русско-английский словарь > (см . тж.) down the line
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20 camp on the line
Gen Mgtto wait on hold for a long time on the telephone (slang)
См. также в других словарях:
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Above the line — may refer to: *Above the line (filmmaking), an accounting term used in film production to denote expenditures that occur prior to filming *Above the line (advertising), an advertising strategy to promote brands through conventional forms of mass… … Wikipedia
Draw the Line — may refer to; Draw the Line (Aerosmith album) Draw the Line (song) Draw the Line (David Gray album) This disambiguation page lists articles associated with the same title. If an … Wikipedia